
Ultra runners know to “Beware of the chair!”Somewhere between the open road and the wild trail, the idea for a brand for the ultra community was born.A symbol of grind, independence, and sweat-earned freedom.A trucker hat built for those who live for dirt, grit, and glory.A trucker to align with trails across the world and hit that perfect ultra runner mountain-culture sweet spot.

A trucker that actually works for the ultra and trail community breathable, tough, quick-dry, and doesn’t look ridiculous after hundreds of miles.The kind of thing you wear from dawn to dusk, race to pub.